BETBY introduces fixed‑odds prediction market platform for sportsbooks

(AsiaGameHub) –   BETBY, a premier sportsbook supplier, has formally introduced Betby Predictions – an innovative new betting category that transforms live worldwide occurrences into fixed-odds betting markets. The live Betby Predictions offering is now being deployed across BETBY’s global partner network in the coming days, marking a significant leap forward in enhancing customer interaction for sportsbooks.

Through Betby Predictions, customers can wager on a diverse array of events outside of sports, such as cryptocurrency, finance, technology, and entertainment, all via a conventional sportsbook platform. By removing the requirement for peer-to-peer trading and liquidity pools, BETBY allows operators to provide prediction markets in a straightforward, expandable, easy-to-use, and recognizable form.

The Betby Predictions solution is fully incorporated into BETBY’s current sportsbook environment, ensuring operators gain from effortless integration, unified risk control, consistent settlement processes, and the constant availability of markets and content. Market creation for Betby Predictions is powered by AI-driven content generation, managed by specialized teams that track global happenings and swiftly generate markets, producing hundreds of fresh betting opportunities weekly.

Kirill Nekrasov, Head of Innovation and R&D, stated:

Betby Predictions signifies a logical progression for the sportsbook experience. We are extending the fundamental tenets of betting to areas outside the sporting world. This initiative converts international events into interactive possibilities for bettors, in a manner that is both expandable and conscientious.

Since sports betting is often tied to seasonal schedules, Betby Predictions enables sportsbooks to maintain round-the-clock customer interaction. It allows operators to drive revenue and captivate new audiences by leveraging global news trends, not solely relying on conventional sports wagering.

The introduction of Betby Predictions further cements BETBY’s status as the foremost provider of innovation and technology to the sportsbook industry. It equips operators with another compelling product to present to their clientele and to capitalize on the increasing appetite for betting forms not strictly connected to sports.