Q1 2026: Betsson Shares Decline Amid Weak CEECA Performance

(AsiaGameHub) –   Betsson’s shares fell sharply following the release of its preliminary Q1 2026 results, at one point declining more than 20% before slightly bouncing back. As of April 9, the stock trades at SEK90.10, down 14.4% from the previous closing price of SEK104.80.

Betsson anticipates Q1 revenue will hit €285 million, representing a 3% fall from €294 million in the corresponding period last year. Profitability declined more steeply: EBIT is forecast at €34 million, versus €64 million in Q1 2025.

Regional results were mixed, with the biggest slump occurring in the Central and Eastern Europe and Central Asia (CEECA) region. Revenue here dropped 21% year-over-year, going from €122 million to €96 million.

Even with this decline, CEECA still stands as Betsson’s top revenue-producing region. That said, robust growth in Latin America is narrowing the gap—revenue there increased 24% to €93 million.

This weaker performance continues a trend seen in Q4 2025, where total revenue dipped slightly year-on-year and CEECA revenue decreased by 9%.

Market pressures could be tied to regulatory changes in Turkey, where President Recep Tayyip Erdoğan has adopted a firm position against unlicensed online gambling—calling it potentially “more harmful than terrorism” and vowing to eradicate it.

It’s thought that Betsson has exposure to the Turkish market via a B2B deal, which might be a factor in the downturn.

The results also mirror a change in Betsson’s revenue composition. CEO Pontus Lindwall had earlier emphasized a strategic shift toward B2C operations.

This is clear in Q1’s numbers: B2B revenue fell substantially from €90 million to €51 million. At the same time, B2C performance demonstrated resilience—casino revenue rose 4%, and sportsbook remained steady.

Lindwall pointed out that B2B performance had been “dragged down by reduced revenue from one of our clients,” but added that the partner’s activity levels have stabilized since December.

Betsson stated that average daily revenue in Q2 is currently running 9% higher than in the same period last year, providing a glimmer of optimism. But this hasn’t stopped a negative market response.

Investors will have to wait until April 24—when the full Q1 interim report is published—to get a clearer picture of the company’s performance and future prospects.