Sportradar Unveils Playradar for Sports and Casino

(AsiaGameHub) –   Sportradar Group AG has introduced Playradar, a fresh iGaming brand designed for operators seeking to integrate sports content and casino offerings into a unified platform. This launch marks a significant expansion of Sportradar’s iGaming strategy, with a rollout planned through 2026 across the UK, North America, and Latin America.

Key Highlights

• Playradar integrates sports data, audiovisual streams, virtual sports, and casino gaming.
• Edo Haitin has been appointed to head Sportradar’s iGaming division.
• Playradar will exclusively serve regulated markets.

Sportradar Revamps iGaming Portfolio with Playradar

Sportradar is moving to bridge the gap between sportsbook and casino offerings. By leveraging live and historical sports data, streaming capabilities, and casino mechanics, Playradar aims to provide operators with hybrid gaming products centered on sports engagement.

A core feature is the 24/7 Experience Centre, which allows users to view live streams and engage with games simultaneously on one screen. Sportradar notes that this format is designed to foster both general engagement and real-money wagering, while enabling real-time interaction among players.

Furthermore, Playradar will provide hybrid content that transforms live and historical sporting events into event-driven gameplay. The platform will also feature a live prediction tool powered by Sportradar’s real-time data, alongside a suite of virtual sports, slots, table games, arcade titles, and crash games.

Sportradar has tapped Edo Haitin, the former CEO of Playtech Live, to lead its iGaming operations. Haitin brings over two decades of expertise in senior leadership, operations, and live casino management.

Carsten Koerl, Founder and CEO of Sportradar, stated:

“iGaming is a logical and scalable progression for our company and a strategic move to accelerate our long-term growth. Playradar’s content is crafted to optimize cross-selling between sports and casino environments, assisting operators in boosting player value and session duration during a period where retention and engagement are vital for operational success. In Edo, we have a seasoned industry leader to guide this business, backed by a dedicated and enthusiastic team.”

With an existing infrastructure that includes a game studio, sports data tools, streaming technology, and a global distribution network, Sportradar is well-positioned to help its clients—many of whom already operate in both sportsbook and casino sectors—enhance player value and engagement through Playradar.

Edo Haitin, EVP of iGaming, added:

“By merging our extensive expertise in sports data and live streaming with our proven product development capabilities, we intend to build hybrid gaming experiences that tap into the growing demand for sports-themed casino content. We are uniquely equipped to integrate live and historical sports events with innovative mechanics and casino products, while benefiting from our ability to distribute these games to an existing network of licensed operators. I am thrilled to be expanding our iGaming footprint through Playradar and to establish it as a leader in the space, utilizing Sportradar’s robust resources and our highly skilled team.”